YOUR BEST SOURCE FOR USEFUL SONGWRITING STUFF
Here’s a luxury perfume commercial (Dior) that features a Rock song with a raw Indie vibe. The song is “Heavy Cross” by three-piece Rock band Gossip.
No big synthesizer string pads here, no horns, no orchestra banging in and out. This song for a TV commercial is just raw, good-ol’ Rock energy. Electric guitars create big dynamic contrast between sections and drive the beat. The drums back up the guitar in a tight arrangement that adds plenty of punch. That’s all!
If you’re pitching your songs to the fast growing film and TV song market – or thinking about it, which you should be! – there is one challenge that seems to overwhelm a lot of songwriters: Broadcast Quality recordings. It may seem like big a deal but it really isn’t. Read on!
For the film & TV song market, your song (or instrumental track) will be used “as is.” Production schedules don’t allow for time to remix or request changes from you. While they will edit the track to fit a scene, that involves only cutting or repeating sections of the song. So, in terms of recording quality, your track needs to be competitive with other tracks that are being used in this market
Also, to really be successful as a film & TV songwriter, you want to create a constant stream of new material. Does that mean you have to hire a pro studio and session musicians, then spend more $$$ and hours mixing every song you want to pitch? It does if every song has to sound like that fully-produced Electro/Dance/Pop track on the radio! Luckily, you don’t have to do that!
Lately I’ve noticed a whole lot of TV commercials using a similar sound. It’s generally acoustic and organic with a singer-songwriter feel. Some of the selections are taken from songs by known artists like Katie Herzig, others from unknown artists like The Hunts, and still others seem to have been created for the ad. Click on the YouTube videos below to listen to three of the dozen or so I’ve found.
I love the theme song for The Big Bang Theory, written and performed by Bare Naked Ladies. It’s a “list song.” These songs are literally a list of images, ideas, facts, or related phrases. It has a catchy melody and is usually delivered at an energetic (but comfortable) pace.
http://youtu.be/lhTSfOZUNLo
List songs like this one have a long history in musical theater, from Gilbert and Sullivan to Disney animated feature films. You can still hear a form of the list song on Country hit radio. “She’s Country” by Jason Aldean is a good example and, if you’re a Country fan, I’m sure you can think of more.)
You’ll also hear this style in children’s songs, comedy/novelty songs, theme songs, and commercials. A great example of a list song in a commercial: Delta Faucet’s “Hands” ad.Â
Let’s say you’ve just spent the afternoon writing a song and you feel you’ve got a good start on a first draft. The concept is strong, the structure feels right. Of course the lyric still needs work but you’re planning to go back and rewrite it.
But what about the melody? Will you go back and rewrite that, too? Or will you stick with the first idea that came to you?
Many times, a songwriter who wouldn’t dream of settling for a rough draft of a lyric, uses the first melody that comes along. Often these melodies are the result of old habits; they may sound dated and familiar. The writer might not even know that a melody can be rewritten, strengthened, and polished just like a lyric. To give your song the best chance for success, make sure your melody works hard to attract listeners and put your emotional message across!
=> Melody makes your song structure easy to follow
Listeners don’t like songs that seem to wander aimlessly. They like to know where they are and they like the feeling of structure that a good melody provides. To do that, create plenty of contrast between sections – verse, chorus, and bridge. Then the listener will know when they’re moving from one section to the next. Successful songs use some combination of these three techniques for adding contrast to a melody:
