Your song is finished. You like what you’ve written. You think it has commercial potential. Now what will you do with it? You’ve got options. You can start by pitching it directly to music publishers or, in today’s Internet-driven music business, you might decide to create a buzz around your song on a site like YouTube.
Here are six tips for increasing your chances of finding a home for your song in the music business.
1. Know what GENRE you’re writing in. For the best chance of success, write your songs in a contemporary style that you hear on the radio or on film and TV. Music publishers and music supervisors look for songs that appeal to an established audience. If you fit in to a style with proven appeal, you’ll have a better chance of a successful pitch.
This doesn’t mean you should write a song in a style you don’t like or don’t feel comfortable with. Stay true to your emotions and themes, but you can make small decisions as you go along that will steer your song toward a more marketable sound if you keep a genre in mind as you go along.
For the best result, ask yourself what genre you want to write in BEFORE you write your song. Then you’ll be able to shape your song as you go along. Then, when a music publisher asks you what current style you’re writing in, or what artist do you sound like, you’ll have your answer ready.
2. Aim your song toward a USE. Will you pitch to film & TV music libraries? Or pitch to other artists through a music publisher or personal contact? Or perform it in your own live shows? Each of these songs has to perform a different job. This will suggest, for example, how big and catchy your chorus needs to be. For an artist looking for a hit single, think big, irresistibly hummable chorus. For a film & TV song, you can keep it more low key and intimate.
A great song that works for one type of use may not work well for a different use. Just because a song isn’t a hit single, doesn’t mean it isn’t a great song. Maybe it would be perfect under a scene in a prime time TV series. Study songs that are successful in the market you want to write for and learn from them.
3. Know which contemporary artists are similar to you. The first thing the music industry will ask is who do you sound like (if you’re an artist) or what style/artist do your songs sound like. This is standard shorthand for the industry so be ready with an honest, accurate answer. It’s not that they want you to copy or sound exactly like someone else, but they need a ballpark so they can quickly assess whether you fit into their current needs. Continue reading “What to Do AFTER You Write Your Song”